With so many different cables on the market, it was a challenge for Vortex to stand out. To address this, Vortex spent an entire year focusing on improving every detail of the packaging and accessories. Throughout the project, every detail was carefully considered, from the color of the stitching to the choice of paper for the outer box, and from the leather cable tie, storage pouch, to the leather desk mat. Every aspect was meticulously selected to provide Vortex users with a comprehensive and thoughtful experience. While the cable may be the conduit for sound, the packaging and accessories represent our gratitude and appreciation to our customers.